VALUES
We believe that all children have innate potential to develop their own kind of genius. A legacy of learning leads them to lean on the past while discovering what their future contributions can be. Through the Eduction, Innovation, and Connection Initiatives, we prepare a foundation upon which children can build.

Initiative #1
EDUCATION
Create educational resources that enrich the mind, inspire creativity, deepen multicultural appreciation, and brighten children's lives. We strive to bring you the best educational resources at an affordable price.

Initiative #2
INNOVATION
Create opportunities for children to create, reflect, and explore their ideas by exposing them to project-based learning. We strive to awaken the innovative mindset to prepare children to make their own impact in the world.

Initiative #3
CONNECTION
Create connection through our Global Children's Giving Initiative program. We donate a portion of every sale to humanitarian organizations offering resources or educational services to children around the globe.